Dear Company or Person That @Replies Me…
I might be in the minority here, but if you reply to something I said on Twitter because it triggered a key word search you’ve got going, chances are I’m not going to look at your product.
So, what will make me look at your product? If it’s awesome and one of my friends uses it and mentions it, I will look, and probably give it a shot. Make your thing great. Make it beautiful. Make it useful. Make it… well, awesome and people will talk about it. If you’re new to the scene, let your friends use it and—just like a shampoo commercial—they’ll tell their friends who will tell their friends who will tell me.
What will make me try your product? Make it easy. If your thing isn’t easy to try, then give me some great material to check out; a good blog, some well done videos, a screenshot or two. Just because it’s complex, doesn’t mean I don’t need it. So don’t hide behind that excuse. Show me. Invite me into your story. Make me understand how much I’m missing your awesome product.
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